Positioning Loyola
 Loyola |
+ |
 Starbucks |
= |
 greatness |
Loyola recently announced a new direction for the EMBA program. While I am very pleased with the format of my program, I’m a bit jealous of Loyola’s EMBA class of 2011 as they’ll get to benefit from new innovations in the executive MBA curriculum. Based on informal conversations with my instructors and others at the college, I know that much thought and planning has gone into the design of the new program and it will be an exciting direction for the college.
Almost as much as I enjoy watching how Loyola is positioning itself in the EMBA market, I love the fact that the graduate campuses are well positioned around coffee. Attending a statistics review session at the Columbia campus gave me an opportunity to discover that the Columbia campus is a) quite impressive and b) a mere .7 miles away from Starbucks. Coincidentally (or not), the Timonium graduate campus is also .7 miles away from Starbucks.
Inspired by this module’s classes, I’m tempted to create a regression model about the relationship between Loyola and Starbucks — if only there wasn’t plenty of other homework to do this week. Congrats to Loyola and for innovation in the EMBA curriculum and for the strategic locations of the graduate campuses.
